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Enhanced E-commerce Tracking is finally here! Offering deeper insights and more accurate tracking data of online shopping engagement, Google Analytics Enhanced E-commerce is a complete revamp of its traditional e-commerce tracking in the sense that, it provides many more ways for you to collect and analyze users' e-commerce data throughout their entire online shopping journey. Therefore SecuTix Web Team are thrilled to announce our first milestone of Enhanced E-commerce Tracking support, which is also the most important one, support for more fine-grained transaction data tracking once users make a purchase through your online ticket shop.

What's New?

New DataLayer Structure

 'ecommerce': {
    'purchase': {
      'actionField': {
        'id': '12345',                      // File ID 
        'affiliation': 'MOSA_TSHOP',        // OrganizationCode_PoSCode
        'revenue': '35.43',                 // Total order amount (incl. tax and shipping) (same as the basic e-commerce tag)
        'tax':'4.90',                       // Tax (VAT) 
        'shipping': '5.99',                 // Shipping fee (same as the basic e-commerce tag)
        'coupon': 'SUMMER_SALE'             // Access code of the promotional code if the user uses one in the Order Summary Page
      },
      'products': [{                        // List of purchased products inside the order.
        'name': 'School Workshop',                    // Produc

New Google Analytics Reports

How to Activate Enhanced E-commerce Tracking?

Service is needed

existing e-commerce tag must be disabled to avoid duplication

What's Coming Next?