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Level | Income bands (= value) | Name of the level |
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1 | They are part of the 50 % with the lowest amount of incomes | Small |
2 | They belong to the band that overcomes the 50 % with a lower amount of incomes but below the 20 % of the highest incomes | Medium |
3 | They are the 20 % of the highest incomes | Large |
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The level computation is done independently for three different segments of contacts - Community segment: A contact is classified as a community if the structure type is a community (STRUCTURE.COMMUNITY = ‘T’).
- Season Ticket Holders segment: A contact is classified as a season ticket holder if they bought a non-refunded season ticket during the previous season, unless they are already in the community segment.
- Others segment: The remaining contacts.
For example, with the same amount of 90.00€: - If the contact is from the Community, they are classified as L.
- If the contact is a Season Ticket Holder, they are classified as M.
- Otherwise, they are classified as S.
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SML - N
This indicator shows if a contact is a small, medium or large consumer during the current season
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