Google Analytics and Tag Manager Integration HUB

You will find a general presentation of the Google Tag Manager integration, in SecuTix - Google Tag Manager & Google Analytics.

Then, if you want more information about the technical side of it, head to:

• Technical presentation of the SecuTix Datalayer, and

• Enhanced e-commerce data layer full documentation

• Google Analytics 4 e-commerce data layer full documentation

And you will find some specific use cases in:

• Enhanced e-commerce tracking

• Cart and user info tracking - extend the enhanced e-commerce to the next level

• Google Analytics improved data layer for products and checkout

• Improved Google Analytics Data layer for calculated season ticket sales

• Push reservation amount to datalayer

• How to migrate to Google Analytics Enhanced E-commerce

• Search engine positioning for your ticket shop on Google

• Facebook Domain Verification on a Ticketshop

About SEO, look at these:

• Google search optimisation of Ticket Shop pages

• 2.2.6. - SEO - Optimierung ihres Shops