SAM | Campaign types: what impact they have and how they work with advantages
General info
Most of SAM Campaign types are just informative, in other words they have no practical impact:
However there are a few important exceptions:
"Information directly related to a contact's purchase or reservation" will bypass GDPR restrictions
"Invitation" is to be used with single usage codes
Campaign types, impact, advantages and user cases
Campaign Type | Delivered via | Advantage | Impact | User case |
|---|---|---|---|---|
Information directly related to a contact's purchase or reservation | -- | GDPR restrictions are ignored (opt-ins) | Alert in case of cancellation (so that everyone must be contacted despite the opt-ins) | |
Invitation | Single usage code | Codes will be shown on template | Deliver codes via email. NB it needs: 1) “merge tags”: on the campaign template you must set "invitation/advantage code" 2) Number of codes: on campaign screen (Message tab) you must set the number of code. | |
[any other type of the list] | Contact | Advantage and target’s contacts will be linked together | Activate advantage for target’s contacts | |
[any other type of the list] | Advantage | Contact | Advantage and target’s contacts will be linked together NB: no email is sent | Activate advantage for target’s contacts |